A New Icon
in Northeast Minneapolis
Highlight Tower is the planned transformation of the historic General Mills grain processing plant into a four-story, fully modernized commercial landmark. Offering up to 67,000 SF of flexible customizable space, Highlight Tower can be tailored for an anchor tenant (of 20,000-plus SF) to kick-off this redevelopment. Creative offices, commercial studios or destination entertainment or retail businesses are ideal for this unique redevelopment opportunity which combines industrial character with modern amenities and standout visibility.
The Highlight Tower building is
Renovate-to-suit
Fully customizable
20,000 - 67,000 SF Available
Tenant Benefits
A bold, one-of-a-kind opportunity to create your signature space in the heart of Northeast Minneapolis, Highlight Tower blends versatility, visibility and sustainability supported by Hillcrest Development’s hands-on, client-focused approach. Key benefits include:
Flexible floor plates and multiple floors
Spaces ranging from 1,200 to 67,000 RSF
First-floor retail opportunities
A 250-floor-high signage opportunity for a 20,000 SF to 80,000 SF anchor tenant
Environmentally conscious design and operational practices
Design-build services to create your ideal layout
Negotiable lease terms to suit your business needs
Owner-managed with 75+ years of experience and expertise
IDEAL USES
Highlight Tower will provide a transformative atmosphere, open spaces and free-flow layouts to focus on employee comfort and social interaction. It will be designed to encourage collaboration, offer diverse experiences and prioritize sustainability.
Entertainment
Destination Retail
Creative Office
DEsign Features
A distinctive and unparalleled chance to shape a space that reflects your brand in the heart of Northeast Minneapolis, Highlight Tower offers a thoughtful blend of historic character and modern functionality.
Maintaining historic details including exposed brick & timber
Polished concrete or original wood floors
Ceilings up to 36 feet clear height
All-new windows, HVAC, electrical and infrastructure
Planned amenities include conference rooms, bike storage, lockers, showers and changing rooms
Modern landscaping and green spaces connect with Highlight Center for an enhanced campus feel
Abundant free parking and EV charging stations
Outdoor spaces can include rooftop decks, tenant balconies and garden-level patios
Highlight Tower soars above the heart of NE Minneapolis as one of its most identifiable buildings. Hillcrest is thrilled to offer a 250-foot-high multi-directional signage (3-sides of the Tower: South, West, and East) opportunity for an anchor tenant!
1905
Window and Door Factory Established
The original 1201 Jackson Street NE is constructed as a three-story window and door factory.
1940s and Beyond
General Mills acquires the site and operates it as the Purity Oats Plant for several decades.
What's Next?
The historic building is reborn as Highlight Tower, part of the Highlight Center campus. With up to 67,000 SF of customizable space, rooftop decks, destination retail and modern amenities, it bridges Minneapolis’s industrious past with its creative, entrepreneurial future.
CAMPUS CONNECTIVITY TO NE VITALITY
Highlight Tower offers the unique advantage of being a part of a connected commercial campus in one of Minneapolis’s fastest-growing neighborhoods. Its direct integration with the established Highlight Center creates a lively, walkable environment where businesses benefit from shared parking, increased foot traffic and enhanced visibility across both properties.
The Northeast Minneapolis area is experiencing both economic and population growth, fueled by recent multifamily residential development and an influx of young professionals and students. This demographic shift has created a strong demand for modern workplaces, vibrant retail, and experiential destinations.
As part of the city's renowned arts district and surrounded by popular breweries, art galleries and creative businesses, Highlight Tower sits at the center of a thriving, authentic community. Tenants here will not only enjoy premium space and amenities but also become part of a growing cultural and commercial hub.
