HISTORY OF HIGHLIGHT TOWER
Former flour mill set to rise again
Anchored by the energy and momentum of Northeast Minneapolis, Highlight Tower stands poised for transformation. Backed by Hillcrest Development’s proven vision and the vibrancy of a thriving creative campus, this landmark is ready to rise again. We’re seeking a partner with the ambition to reimagine and renovate a new icon — one that inspires, adapts, and leads into the future.
1905
Window and Door Factory Established
The original 1201 Jackson Street NE is constructed as a three-story window and door factory.
1920
Transformation to Grain Mill
Major additions are made, including the main grain elevator, and the site is converted into a grain mill.
Purity Oats Era
General Mills acquires the site and operates it as the Purity Oats Plant for several decades.
1940s and Beyond
Expansion and Growth
Additional expansions and structures are added to support ongoing mill operations.
Through 1987
2019
Ownership Changes Hands
General Mills sells the property to Hillcrest Development LLLP. Purity Oats ceases production and vacate the mill and elevator.
Early 21st Century
Redevelopment Vision
Hillcrest begins planning the revitalization of the site into a vibrant commercial destination. Five small silos and several one- and two-story structures are removed, while the main tower, six large silos, and three other connected buildings are preserved.
Today
Highlight Tower — Ready To Emerge
The historic building is reborn as Highlight Tower, part of the Highlight Center campus. With up to 80,000 SF of customizable space, rooftop decks, destination retail, and modern amenities, it will bridge Minneapolis’s industrious past with its creative, entrepreneurial future.
Make It Yours
Now is the time to claim your place in Highlight Tower and shape a thriving commercial space tailored to your business. Join a vibrant community where your business can grow, and bring new life and activity to this iconic historic campus.
What's Next?
